Professional training Online Course
Brand Building
Step-by-Step Guide
Learn how to turn your brand into a customer magnet, package expertise so you get noticed, and build a system that attracts paying audiences on autopilot.
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In simple language about complex clear and structured Mentor support no limit on answers Up-to-date materials Regular updates every 3 months Practical assignments We teach with real life examples
How personal brand
accelerates career and business
A personal brand is a holistic image of a professional, formed through his expertise, communication style and public perception.

The more vividly and consistently expressed personal brand is, the higher the level of trust of the audience: clients choose his services consciously, colleagues recognize his authority, and competitors are forced to be guided by his standards.
About the course
This course is your personal brand
elevator to “recognizable expert” status.
You will work out your strategy from scratch to the first clients who come by recommendation. You will analyze the cases of top experts, learn how to package your expertise so that they want to listen to you and buy your services without too many questions.
On the course you will get
A ready-made system
from positioning to packaging that attracts clients like a magnet.
Tools
no water, only working techniques used by top experts.
Scripts
what to say, write and show so your audience sees you as a professional.
Trust
your brand will start working for you and customers will stop haggling.
Authority
you will be quoted, recommended and held up as an example.
You won't just learn - you'll start getting
high-value clients!
Who will benefit from this course?
Beginners in personal branding
If you are just thinking about promoting yourself as an expert - here you will get a step-by-step system without unnecessary theory.
Experts who want to grow
You have experience and clients, but growth has stopped? Let's break down how to get to the next level of income and recognition.
Entrepreneurs and coaches
Do you want clients to come to you? We'll teach you how to package your expertise so they recommend you.
Freelancers
Dreaming of independence and high paychecks? Let us show you how to build a brand that makes you a valued expert.
Those who want to monetize knowledge
If you've been thinking about launching courses, consulting or other services for a long time - we'll help you do it with the right positioning.
Course Program
Module 1: Your Strategy
  • The Personal Brand Formula
  • Why Stars Become Stars
  • 8 steps that always lead to results
  • Key mistakes when working with a personal brand
  • Who is your target audience
  • Positioning
  • Distinguishing yourself from others
  • Media Resources to Pump Up Your Personal Brand
  • Where to Broadcast Your Content
Module 2: Packaging Your Personal Brand
  • What information is needed
  • VK design
  • Design of other social networks
Module 3: Content Marketing
  • Personal Content vs. Expert Content
  • Content formats
  • Your central idea
  • Content that sells
  • 20+ examples of expert content
  • 20+ examples of personal content
  • Engaging content
  • 20+ examples of engaging content
  • Making your personal series
  • Content Plan
  • Redistribute content among your media resources
Module 4: Working with Mailings and Channels
  • Channels and mailings
  • Gathering the base
  • Types of lead magnets
  • Pitfalls
  • Author's approach to mailings
  • Examples
  • Binding into one whole
  • Mailing list services
Module 5: Personal Brand Promotion
  • What is personal brand promotion
  • Hunt's Ladder
  • Images
  • Offer for personal brand
  • Teasers
  • Practicing working in the advertising cabinet of VK
  • Parsing your target audience
  • Automation
  • Working in other social networks
  • Promoting your personal VK page
  • Burn out your target audience
  • Personalization
  • Promotion in Yandex
Module 6: Promoting Through Bloggers and Channels
  • Principles of choosing bloggers and channels
  • Working with TrendHero
  • Storys and TG posts
  • Sharing posts
  • Analyzing results
Module 7: Counseling
  • Formats
  • Working on your own sites
  • Working on other people's sites
Module 8: Speaking
  • Where to speak
  • How to negotiate
  • Content that gets results
  • The rules of a good presentation
  • Cooperation
Module 9: Writing a Book
  • Content for your book
  • What's inside your book
  • Book structure
  • Writing a book
  • How to publish
  • Electronic or paper version
  • Promoting your book
Module 10: Community
  • Why you need it
  • Ground rules
  • Attention and recognition
  • Engagement
  • Mentions
  • Content from community members
  • Going offline
  • Second level leaders
  • Closed chats
  • Emotional background
  • Groups in social networks
Module 11: Delegation
  • What can be delegated
  • Responsibility
  • Hiring
  • Control
Module 12: Analysis
  • Monitoring of mentions
  • Wordstat analysis
  • Traffic on branded queries
  • Volume of warm audience
How the training works
Classes at a convenient time
Access to video lectures 24/7 - learn at your own pace without deadlines.
Theory + practice in each block
Clear schemes, case studies and ready algorithms of actions.
Practical assignments with checking
Each module includes homework with feedback from mentors.
Error analysis and personalized recommendations
You will receive not just a grade, but concrete advice on how to improve your strategy.
Useful materials for work
Ready-made checklists, presentation templates and sales scripts - take them and implement them.
Certificate
of Completion
Once you have completed all lessons and practical assignments, you will receive an official certificate to put on your resume.
Choose the appropriate tariff
Introductory
1 module Video lessons No feedback Access to the course - 1 week Without certificate
$80
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Basic
9 modules Video lessons Practical tasks Check assignments and recommendations Chat for students and tutors Access to the course - 2 months Certificate
$120
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Standard
12 modules Video lessons Practical assignments Assignment check and recommendations Chat for students and tutors Access to the course - 4 months Certificate
$300
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VIP
Personalized support 12 modules Video lessons Practical assignments Error analysis and recommendations Chat for students and tutors Access to the course - 12 months Certificate
$470
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Corporate
Groups of 5 to 10 people 12 modules Video lessons Practical tasks Error analysis and recommendations Chat for students and tutors Access to the course - 12 months Certificate
$600
Start now
Your skills after training
position
Personal Brand
Development
Specialist
Skills
  • Easily and stress-free manage social networks and a telegram channel
  • Create and edit bright and memorable videos
  • Position yourself as an expert in your field
  • Promote yourself through the media
  • Effectively present your ideas and products
  • Conduct successful negotiations to obtain favorable conditions
  • Develop product lines and marketing funnels
  • Confidently speak at webinars and conferences
  • Generate content using neural networks
  • Establish and maintain useful business connections
  • Analyze the effectiveness of your marketing efforts
Course Expert Team
Anna Kovaleva
Founder of BrandLab
10+ years in strategic branding Developed 120+ identities for startups and corporations Author of the “Brand DNA” method for quickly packaging experts Clients: Nestlé, Microsoft, Sberbank
Maxim Ilyin
CEO of the digital agency Hype.digital
Specialization: digital personality Launched 40+ personal brands with an income of 500k/month Developed a viral content system for LinkedIn
Elena Sorokina
Brand producer of infobusiness
7 years in packaging experts Created 17 best-selling courses with a turnover of 50+ million rubles Helped 200+ coaches enter the international mark Author of the book “Personal brand without a budget
Dmitry Petkun
Ex-CMO Lamoda, media promotion consultant
Organized 150+ publications in Forbes, RBC, VC.ru Set up PR strategies for 30+ top manager
Olga Belova
Online school producer
Specialization: product lines Launched 12 educational project Increased the average check of experts from 15k to 250k rubles Developed the “Funnel on autopilot” system
A brand is not a luxury, it
is your main asset. It is
time to put it to work.
Tomorrow's success begins with the decisions you make today. Your brand is already waiting to be launched.
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Feedback from our students
Dmitry
Before the course, I charged 15-20 thousand for a consultation, now my standard check is 55 thousand. Clients come themselves after my posts on LinkedIn. The course gave a clear system: from packaging to content automation. I paid off my investment in the first month!
Alina
I was afraid that there were too many "just designers". On the course, I learned to present myself as an expert on elite projects - in 4 months I collected a waiting list for 1.2 million rubles and launched the first stream of training. Now I combine orders with passive income!
Artem
After the module on media promotion, I was invited to the Recruiter Talks podcast, and then offered a contract with a German company. Before, I didn't even think that you can sell services without cold calls!
Ekaterina
Before the course, I was "one of", now people sign up for me 3 weeks in advance. Used templates for content from the course — Instagram grew from 2 to 18 thousand subscribers in six months. Clients say: "Look like a top-level professional" — it's worth a lot.
Mikhail
I was afraid of the camera, but using the course methods I started making short videos. After 5 months, my channel brought in its first clients with checks 3 times higher than average. Now I combine practice with infobusiness — I'm preparing a course for lawyers!
We will refund your
money in full if the
course is not suitable
Money can be returned at any time. During the first three lessons, we will refund you the full amount, and starting from the fourth, we will calculate the refund amount or help you choose another course instead.
Questions about the course
I'm new to personal branding - is the course suitable for me?
Yes, the course is structured from simple to complex. You will start with the basics of positioning and move step by step to promotion. 65% of our students didn't do any branding at all before the course - now they have paid classrooms and a waiting list for services.
How much time do you need to devote to your studies?
Optimally, 5-7 hours a week. You can study at your own pace: access to materials according to the chosen rate.
How does your course differ from free materials on the Internet?
Free content gives scattered knowledge, while we offer a system, feedback from experts and ready-made templates.
Is there a guarantee of results?
We offer a 100% money back guarantee if you realize that the course is not for you. But statistically, 89% of students who complete at least 50% of the assignments see an increase in income or client flow in the first 3 months.
Can I do without an advertising budget?
Yes! We emphasize organic promotion: recommendations from social networks, customer engagement through useful content and cooperation with media without payment. But if you have a budget, we'll teach you how to spend it effectively.
What will I get after the training?
During the training you will receive a ready-made personal brand strategy (you don't need to come up with anything from scratch), a portfolio of content, access to the alumni chat and a certificate.